Why we moved from productized AI services to consulting
From 5,000 to 20,000 euros a month, then the point where the team mattered more than the delivery itself. Why diagnosis first lets consulting scale.
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The newest articles.
Articles on AI strategy, automation and digital transformation
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October 21, 2026
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October 20, 2026
Why Most AI Projects Fail Before the Build Even Starts
In 80 percent of projects the client did not know the real problem. Diagnosis now comes before every custom build we actually start.
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October 19, 2026
A family office in Dubai found me by asking Claude
A family office in Dubai asked Claude who is an AI expert in Dubai and found me, through a page I built in 90 minutes. Here is what that taught me about leads.
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October 18, 2026
AI never gets past 80 percent
On every subject I am good at, AI never gets past 80 percent. The last 20 percent is always me, and why the same holds on subjects you do not know well.
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October 18, 2026
Why more than 90 percent of my AI projects include coaching
I run an AI agency from Dubai, and almost every client wants to understand what I build. Here is why coaching is part of the delivery and how I cut my projects.
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October 17, 2026
How many pages does an AI need to write in your company's voice?
Fewer than 10. My own writing style fits on three pages, and a Dubai team with a full white paper library needed little more. The real work is what stays out.
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October 16, 2026
Does AI need access to your ERP to write your marketplace listings?
For a fashion retailer in Dubai the AI never touched the ERP. An export, five to ten finished products and the team's codes were enough to teach it the job.
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October 15, 2026
Half an hour of typing is five minutes of talking
Speaking to AI instead of typing runs about four to five times faster. The catch nobody mentions is that you say far more than you would ever type out.
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October 14, 2026
Why I run an AI agency on 10 to 15 skills
I run an AI agency from Dubai on 10 to 15 skills in regular use. Most people build many more, and too early, because a bare chat already starts at 80 percent.
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